Frustrated-sacramento-realtor-needs-marketingThe Weekend Update has agents and brokers from all over the Sacramento area, however Realtors utilize it more than any other industry. We asked a few Realtors what are some of the common mistakes that they had to overcome or see others continually making.

#3 “Ree La Tor”

Are you saying Realtor incorrectly? You’d be surprised how many Ree-La-Tors there are. Many are guilty of this obvious mistake including top-sellers, agents and brokers who just don’t say the word right. REALTOR. Are you one?

A few of us here were guilty of this mistake while networking with brokers, agents, and lenders. It shows a level of awareness to know how to say your title correctly. How many opportunities would a web designer miss if he said he was a Webby Designer?

#2 Bait and Switch

Too many Realtors, (did you say it right?) utilize bait and switch tactics to try and generate leads. Placing a “can’t say no” rental ad in Craigslist to try and find people to buy isn’t good lead generation. It pulls the wrong demographic in an attempt to convert cold calls into a sale. There are better ways to get qualified leads (the ones that turn into sales).

#1 Working on the database

You already know everything I’m saying and you are probably guilty of this offense at one point or another. Working hard on new leads, and networking, we often forget about those people that we have already met or interacted with. It is likely that you have a great database that you’re not growing, or reminding them that you are their Realtor. Top of mind marketing with your current database is essential.

This is how you get more referrals from clients or repeat buyers. You gotta remember that people are busy doing their thing and aren’t going to remember you if you don’t stay in contact.

We hope this info was useful to you. We can help you reach out to your database regularly and without burning them out.

Our clients use the weekend update, a non-intrusive, affordable, top of mind marketing tool. Call now to learn more!

Business owners

Why do business owners throw common sense out the window?

I think of all those axioms and phrases that spew from the common-sense database of the world.   Never use your own money, play it safe, diversify for stability.   For most small entrepreneurs, this is the opposite of what they are doing.   They are using their own money, with little economic safety net, and they are focused on a skill or specific trade.

Most have had some experience building someone else’s business.  In effect, someone else’s investment, and if we worked there for any time, building up our income, it was probably the safe bets that we were playing.   But along the way some of us got good at what we were doing, and decided to go it on our own.  Flying in the face of common sense is usually the very first action small business owner does!

So, bad decisions are the best?

NO!  It is true that going into business has risks, but the thing you are betting on isn’t financial math, guaranteed returns, or luck.  The deciding factor that tips the scale in the pros and cons evaluation is hard to define, mystical at best, however crucial.  The key factor is YOU!

When it comes to business, you are weighing your will to accomplish, to get things done, against all the common sense and wisdom of the ages.  That takes some serious grit!  Those that can make it happen are usually better off for their efforts. Those that don’t, well it’s hard to say.  Some will learn and try again and again, defying common sense, until they get what they want.  Others will get hit pretty hard and might go back to the safer waters.

For the winners: Kudos.  For those that are still fighting the good fight:  It is possible to not make any mistakes and still lose.  It takes something above average to do it, to be your own business, but the ability to trust your gut, and move forward, despite opinions is exactly what you will need to fight this battle.

Ride the paradox!