Why do business owners throw common sense out the window?
I think of all those axioms and phrases that spew from the common-sense database of the world. Never use your own money, play it safe, diversify for stability. For most small entrepreneurs, this is the opposite of what they are doing. They are using their own money, with little economic safety net, and they are focused on a skill or specific trade.
Most have had some experience building someone else’s business. In effect, someone else’s investment, and if we worked there for any time, building up our income, it was probably the safe bets that we were playing. But along the way some of us got good at what we were doing, and decided to go it on our own. Flying in the face of common sense is usually the very first action small business owner does!
So, bad decisions are the best?
NO! It is true that going into business has risks, but the thing you are betting on isn’t financial math, guaranteed returns, or luck. The deciding factor that tips the scale in the pros and cons evaluation is hard to define, mystical at best, however crucial. The key factor is YOU!
When it comes to business, you are weighing your will to accomplish, to get things done, against all the common sense and wisdom of the ages. That takes some serious grit! Those that can make it happen are usually better off for their efforts. Those that don’t, well it’s hard to say. Some will learn and try again and again, defying common sense, until they get what they want. Others will get hit pretty hard and might go back to the safer waters.
For the winners: Kudos. For those that are still fighting the good fight: It is possible to not make any mistakes and still lose. It takes something above average to do it, to be your own business, but the ability to trust your gut, and move forward, despite opinions is exactly what you will need to fight this battle.
Ride the paradox!