At the core of every ”sale” or ”transaction”, a business provides products or services in exchange for money. If we do it right, clients are satisfied and there is a good profit that allows us to grow the business. We build websites, offer tools to get traffic to your business and make sure online assets are ADA compliant. From start to finish, the process is the same for all products.
Having the right ingredients is not the same as serving a tasty meal. Being able to build a website and build SEO is not the same a running a business or completing a legally binding agreement. Just as with a recipe knowing when and how much to add can make a huge difference in the outcome. Timing is important and understanding the expectation of the client versus an individual’s capabilities. This allows us to quickly and efficiently complete projects.
Below is a step-by-step instruction manual on how to deliver a successful product. All projects are broken into three phases. Initial setup, construction, and follow-up. Each phase will follow a timeline with milestones that lead to the next phase. There will be individual instructions for each team member. The Key will have a set of responsibilities as will the Web Dev, and the Admin. Basically, this breaks a large complex project into tasks that each team member can quickly and easily knock out. This list of tasks we call project templates.
Before we jump into the nitty-gritty details of the phase structure it is important to understand the process that gets us a job. We run competitive online and IRL marketing campaigns in our targeted territories. In addition to these ads, we feel it’s important that our brand and our people are engaged in the community. It is more than networking for referrals’ it is building relationships with local business owners.
Our unique sales process sets us apart from our competition.
Networking groups are a perfect fit for us, and we utilize organizations such as BNI, Le Tip, and local Chambers. Sometimes we work with other local businesses to do seminars or tradeshows. Getting Reps into these network groups allows the group to do a portion of the sales for us. Our web development is priced for micro to small businesses. These network groups are exclusively composed of that demographic. You can’t ask for a better fit.
Once we get a lead or referral, we contact that potential client to set a meeting for an initial consultation. We want all our clients, whether independent owners or million-dollar small businesses, to feel a higher standard of service. We want to show exactly why we are the best choice for them.
The Initial Consultation
Our consultation is the most important step in the process. It is the first impression, and we want to show them that we aren’t like the other guys. Our goal is to listen, evaluate, educate, and recommend.
Reps will have conversation guides, printed or online materials, that will help the client better understand how we can help. Our marketing 101 is a valuable tool to help business owners understand how a website can help them increase their income.
Be honest, genuine, and helpful.
By the end of a consultation, a client should have a good idea of what products we have, what our base terms and conditions are, estimated price, and an understanding of what is to come next. Basically, we meet with them, let them tell us about their business, we tell them about ours and if it’s a good fit we sign some documents!
The Daily Grind
ICHRONstudio starts with the owner. They have put their money and their reputations on the line to create jobs for everyone. To work on the team, you must acknowledge at the end of the day it is the owner or LLC that bears the liability. This gives them the ultimate say in the decision-making process. However, the whole point of a team is to keep the owner from having to make these choices. If everyone does what they are supposed to do, then there shouldn’t be too many “ultimate say” moments.
We don’t flip burgers and there is an expectation that every team member brings some initiative to the table. There must be independent thinking allowed and the ability to work outside the box without blowing the box up. (You know who you are, you’ve probably gotten fired for this before).