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A day in the life of ICHRON

When I was a kid I wanted nothing more than to be a comic book artist. From as far back as I can remember there was never a paper or assignment that I turned in that didn’t have a doodle on it. I had one teacher who lowered me a grade for drawing Spiderman on the corner of the page.

My grandmother, who mostly raised me, said that “hoodle doodles” would never pay bills and despite my ‘dreams do come true’ attitude, I never ignored her. She wasn’t being spiteful, she came from the depression era and insisting you have sound income was kind of the way they said, “I love you”.

For most of my life I have played on that line of being successful and pursuing dreams.  I tend to be more happy than successful, but I have created an income for myself, while also creating some amazing stories.  My day job is a web designer, but the side hustle (that’s what the kids are calling it these days) is this…

Shameless Self Promotion


With Covid-19 the world has really shifted closer to grandma’s depression era fears. When the shutdowns hit, we had no idea what to do. We, literally, had to start from scratch. My business was great because I am very good at motivating people, sharing knowledge, and helping people build up their skills.

That skill set doesn’t convey well over zoom. At least I haven’t figured it out yet.

This blog is because I wanted to write about what a day in the life of ICHRON is like, but I realized it’s not what I want it to be currently. COVID has really put a wrench in my daily life, and I am not alone. If you’re wondering if you’re the only one out there getting beat up, you’re not. I also am very proud of what we had, and what we’re doing to battle this thing. So, here’s a little of what we had and how we are changing to meet the moment.


I get to work around 10am, I have a disabled partner that I help get ready in the morning, so that’s the soonest I can get in.  Monday is the most important day. We get the whole team together and review each project. We talk about schedules and who should be doing what and when. It can take hours, people take notes, and even if little work is done that day, we have our week planned out. Grandma would approve because I worked hard and made income, but that’s how it used to be.

Now, when I get in we set up the video meetings. We use our digital platform to review things, and not everyone is able to attend. We now have a manager that takes and disseminates the information to our virtual employees. We have to use coders and web devs from all across the United States, and our best shopping cart guy is actually in Italy.  A Monday morning 10 am meeting with the whole staff  is impossible.

This is not bad though. By forcing me to use digital communications we are setting ourselves up to be ahead of the game when things get back to normal. Currently there are a lot less sales meetings, but we also aren’t spending time and fuel to get to those meetings. Everyone pops into a Google meet exactly when the meeting starts. If I can just get some closes, grandma would be proud.

It hurts to make change. I was so happy to walk in, bs with the staff, get everyone going and sometimes we’d all head out to lunch. I miss that connection I had with my staff. I am learning this new way, and I think we’ll do fine. It does give me one thing the old way didn’t. Free time.  I have more time for my art.

Tuesday and Wednesday

Tuesday through Wednesdays are usually production days, were I would come in, coordinate the team, work on some nifty art, and jump in when they need me. It’s the mix of pursuit of happiness and keeping grandma happy.

This is where I am losing time. I’m bogged down in redeveloping our marketing and changing the products we sell to better fit the economy. In all fairness, it’s something I do well, but it’s very time consuming. You have to change verbiage, pricing, on the website, in the sale materials, and in forms. And if it doesn’t catch you got to take it all down and do it again in a few weeks. Fortunately this is the exact thing I do for clients. They need to sell something, I come up with a way for them to do it.

Currently my strategy for ICHRON is to give a low intro price with extended payments. In this environment I’m worried that people wont be willing to drop a larger price point, even if they have it. This might not work for all businesses, especially ones that have a one time service or product, but an average site can take several months to develop.

Breaking payments up, is a little difficult on our end. I have to pay the sales guys, and the webdevs up front, but in the uncertainty I can sacrifice some of my security to pass it on to the client. In the end the product only has a small discount and we build a great relationship with the client.

Thursday and Friday

Thursday is the same as Monday but a quicker version.  We want to make sure we head into the weekend and not let things slide by. If there’s anything I missed this is the day we catch it.

I don’t work Friday, it’s a garbage day, if you catch me at work or have a meeting it’s rare. Friday is my art day. And here is where the real money is… (Grandma gives the mala cara).

So what am I doing for art?  You’ll have to read that in the next blog, a week in the life of the 23rd.

Check out our marketing offer for $299 to get online, and you can see some of my stuff comic stuff here at the 23rd archive.

Help is here!

$299 to get online If you have a website or your need one call now! We have special programs for small business owners.No interest, no credit check, low cost stretch payments.

Free Light Novels & Short Stories

Ride a dragon in an alien landscape, or sink to the depths of ocean, in a choose your own adventure. Read web comics about gods and monsters, or get hooked on our serial light novels. 

They Hacked My Site!

My site is hacked!

Sacramento businesses need to watch out for Hackers.

1 2 3 4

What do you do when you get an insane text that tells you YOUR site has been hacked! And its from your own account? This can be pretty scary stuff, but more than likely its just a scam or phish. In this particular case they spoofed this persons name and demanded they give them 2k and if they didn’t they’d leak sensitive information.

These predators are relying on media reports of these things happening to large companies. Most smaller or micro businesses don’t keep sensitive data on their website. We encourage our clients that do online transactions to use Stripe or Paypal.  If they do need to do transactions on the website we have a solid firewall that goes above and beyond the standard issues.  For sites that do transactions we also have heavy duty SSL encryption.

When the client contacted me about this, even though I was pretty sure it was a scam, I jumped on to our server, confirmed that the site was live and resolving correctly. Then, I went into the back-end to see if there were any intrusions or uploads. I did a quick malware scan, and then changed the passwords to the site.  I checked her SEO too, as the tool allows me to look at recent back links. We had a back up already, but once the site was clean I did a second back up.

If you get a text like this and you don’t have anyone that you can call it can be very stressful. My clients have back ups and protections, if you’re unsure about they safety of your site, or you have received a text or email like this one, please give ICHRONstudio a call or email.


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Do I need a business license in Sacramento?

To give you an idea, I started about a decade ago.  I didn’t intend to be a small business, I was just good at something and people were willing to pay me. I think the turnaround was when I made business cards. Once I did that, I felt I had to take it seriously. I had a lot of questions and it wasn’t easy to find the answers. So that’s what I’ll be answering here; what are the things that you need, to successfully start a business in the Sacramento area.

Resource for starting a business in the Sacramento area.

If you’re grabbing a little side cash, do you need to get a license? Technically, yes. Anytime you make money in a city or county they will require you to have a permit or business license.  Depending on the work, you might need multiple.

But what if you’re just doing a weekend event for a convention or a festival you’ll need a Vendor Permit? As stated previously, any time you aim to make money, you must have a permit or business license to operate. Most conventions and festivals will also require a Vendor Permit to be able to register or book your spot for them.

If you’re a vendor in the County of Sacramento you will need to apply for the county permit. If you are working within an incorporated area you’ll need to apply at city hall for a business license.

For unincorporated areas outside of Sacramento city you will go to the county website.

If you are working in these areas you will need to get you business license from their respective City Halls.

Citrus Heights –

Elk Grove –

Folsom –

Galt –

Isleton –

Rancho Cordova –

Sacramento City –

Turn Stress To Success

Turn Stress To Success

Turn Stress To Sucsess

TURN STRESS INTO SUCCESS! 10 min or less read.

What I want to do is create a short series of blogs designed to help entrepreneurs and young businesses grow. Some of the things I’m going to talk about you can do yourself, some with help, and a few working with other businesses.   As I am your “Web Guy”, this will focus on getting people to your website. Since most of the people we know have cell phones and can Google like a champ, it might be a good idea to understand how your website works!


So you’d think that we’d start with the website, but I have found that in and of itself it is the last bit to put into place when building your structure of success. The first place you need to look, when starting your marketing is yourself. Now before you stop reading; this isn’t self-help, build you up and tear you down, mumbo jumbo. This is Business… so look at yourself and decide which level of business you are:

There are three levels of business levels that operate on limited budgets: Yes, if you’re reading this you didn’t have the cash to pay for a 100k ad blitz on Wednesday of next week.

What Level of Business are you at?

Powerhouse PRO

You do all the work; you get all the jobs. From taxes, to sweeping the floors you’re a one-person show. This is mostly trades and skilled labor. From handyman, to computer repair, a power house pro is anyone who decided they didn’t want a boss, and they have the mojo to make it happen themselves.

Business on the Edge

You are doing regular work and it’s more than a single person can handle. You’ve gotten help and are able to pay them, but the profits aren’t big yet. You are probably getting some portion of your work from good referrals and directories. You should already have a website though it might not have been professionally built.

Business with the Advantage

You have reached a level where you have a pipeline of regular work, a good work force and you know your ins-and-outs enough to do well with all the paper work. Often you have trusted manager’s working with you supervising a number of individuals. Once you get here, we start talking about expanding, franchising, or exit strategy.

If you said none of the above, you are the most special snow flake that ever was born, and you’ll break the charts with your success. For the rest of us that fell roughly in one of these three camps we can start to figure out how to use the web to get what we need.

Most of us are going to start in the lower two tiers, and try to get into that “Advantage” zone. Our ad budgets are not charted out in spread sheets, and we look to $1000 or less for advertisements. The biggest catch-22 with the Powerhouse Pro is: if you get an influx of clients, you won’t be able to service them all quickly and efficiently. I know for myself when I first started I’d go door to door, and literally build one website at a time. If I had two or three I was working dusk till dawn, and definitely not happy.

So, how does this apply to my website?   Slow down, Turbo, I’m getting there.   You need to understand how much work you have to do to get a return on your investment.   You’ll hear the big kids talk about that as R-O-I: Return On Investment. You don’t need to take big risks to try and get big returns. Your big risk is your business; you’re already doing the crazy idea by trying to do it on your own.

Here’s some questions you need to ask yourself. How much money do you make per transaction and between repeat transactions? How many transactions would you need to pay for the ad you bought, and finally: how much time does each transaction take?  Think in terms of a break even for now, or a small loss.


Let’s say you’re a contractor that does concrete repair and makes a profit of about $300 per transaction.   You can do about three a day with a total of about 15 in a week before your spouse starts to file. Currently you get at least three a week per referrals and networking.   If you spend 3k on an advertisement you’d need ten jobs a month to cover its cost, probably 20 to have made a profit.

In ballpark terms, depending on how you advertise, that’s going to be 15 to 20 calls per month. Sounds good but not all calls are sales, and if you’re by yourself you might not be able to answer the phone in time to close a sale. At best you turned some dollars, and maybe squeaked by with a single big deal.   And yes in the long term you’ll get some repeat business, but the time between transactions on this client is probably annual.

This is the facts, the tough scary facts.   You start this, and even in the best, your first few years are at a loss when you advertise.   But there are some things that you can do to hedge the bets.   Knowing who you are, how much you have to spend, and how much you can do is only one part.   Knowing your clients is the next part.

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Is Social Media free advertising?

Is Social Media free advertising?

You are going to hear everything that can be said about social media if you look for it. YES, it works; Do it, NO it’s not worth the time run away from it, SEO is better: pay an expert to get you to number one, Video blog is the only way…. it goes on and on. So how do you really know. Well, I am here with the practical look at small local business.

I have found it’s not the medium but the individual. If you’re not very social IRL (in real life), as the kids say, then you’re probably not going to get far with your social media message. Yes, you might close some deals from spamming Facebook, but most small local businesses know a majority of the people in their social media circle. Nobody wants to see Aunt Ellen’s 17th post about saving 10% on her homemade preserves, especially if you already bought some. It’s cute the first five times.

Social media is meant to be social. They have paid for ads, and those can work, but that’s for another day. Today I’m talking about your own personal pages, or one for your local small business. Here’s three easy ways to build your own page.

  • Join Groups

Go into your Facebook and search for local Groups. I live in Citrus Heights CA, so I typed in “Citrus Heights Groups”.  It showed me a few and I clicked the ‘show more’ link. I joined “Citrus Heights/buy/Sell/ Trade”. It had several faces I knew as it chooses groups from my network.

I am an avid comic book fan, and so I also searched some indie comics groups and joined those. Sometimes you’ll be able to post straight away, sometimes you’ll have to wait, but once you’re in start reading their posts.

  • Talk in groups

Once you’re in you can read some posts. Respond if you’ve got a helpful thing to say, and let people know what you do.  On a post about needing 3d printing, I noted that I have a printer, and I know some local guys that do it. I also noted that I build websites, I’m not a professional 3d model maker, just have an avid interest. Guess what happened a few hours later: Someone asked me how much it would cost to build a website. You don’t need to shout 10% off if you buy now, you just need to be approachable. Be friendly and helpful, and even if you don’t get a sale, you probably made a friend.

  • Make friends!

Once you’re in the group and you have some posts you’ll notice that people may want to friend you. You’ll get requests to “like” their pages. DO IT! You can always turn off notifications if it’s something you’re not interested in, but knowing what’s going on in your community helps you chat it up. You also should invite members of the group to be your friend or like your pages.

The truth: is it free? You won’t pay any cash but you will pay with time. Nothing is free, as my father used to say: “You always pay the rent, even when you think it’s free.”

If you have any questions or need some help feel free to contact me @ 916 439 6589

3 Obvious Mistakes Realtors Make

3 Obvious Mistakes Realtors Make

Frustrated-sacramento-realtor-needs-marketingThe Weekend Update has agents and brokers from all over the Sacramento area, however Realtors utilize it more than any other industry. We asked a few Realtors what are some of the common mistakes that they had to overcome or see others continually making.

#3 “Ree La Tor”

Are you saying Realtor incorrectly? You’d be surprised how many Ree-La-Tors there are. Many are guilty of this obvious mistake including top-sellers, agents and brokers who just don’t say the word right. REALTOR. Are you one?

A few of us here were guilty of this mistake while networking with brokers, agents, and lenders. It shows a level of awareness to know how to say your title correctly. How many opportunities would a web designer miss if he said he was a Webby Designer?

#2 Bait and Switch

Too many Realtors, (did you say it right?) utilize bait and switch tactics to try and generate leads. Placing a “can’t say no” rental ad in Craigslist to try and find people to buy isn’t good lead generation. It pulls the wrong demographic in an attempt to convert cold calls into a sale. There are better ways to get qualified leads (the ones that turn into sales).

#1 Working on the database

You already know everything I’m saying and you are probably guilty of this offense at one point or another. Working hard on new leads, and networking, we often forget about those people that we have already met or interacted with. It is likely that you have a great database that you’re not growing, or reminding them that you are their Realtor. Top of mind marketing with your current database is essential.

This is how you get more referrals from clients or repeat buyers. You gotta remember that people are busy doing their thing and aren’t going to remember you if you don’t stay in contact.

We hope this info was useful to you. We can help you reach out to your database regularly and without burning them out.

Our clients use the weekend update, a non-intrusive, affordable, top of mind marketing tool. Call now to learn more!