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Definition of propagation
: the act or action of propagating: such as
a: increase (as of a kind of organism) in numbers
b: the spreading of something (such as a belief) abroad or into new regions
c: enlargement or extension (as of a crack) in a solid body

Propagators (aka “Props”) oversee the Marketing and development of a client’s digital presence. A prop can specialize in SEO, Social Media, or Content creation, and there may be multiple propagators for a single project.


An SEO Prop will be focused on aligning a website with Google’s current best-known practices. This is a very straightforward list that is created by third-party software. The software evaluates and scores a client’s website. It generates a report that will list all the issues on the site that need to be corrected. This report can be generated by a Key, Admin, Owner, or Rep.

Once the report is generated it creates the parameters of the project for the SEO prop to change. An SEO prop will need to have a basic understanding of how to make changes to a CMS/Theme and code to allow a site to quickly load and index relevantly.  See attached chart.

Social Media and Content

The SMC Prop is different from the SEO prop.  They are responsible for increasing the likely hood of traffic to a site and opening or increasing current avenues from Social Media platforms. Utilizing information from Marketing 101 the props are responsible to create a content flow that starts with an advertisement, moves to the website, and ends with a Call to Action on the site.

They also will create content that utilizes keywords and relevant articles that will draw readers in. Because of the level of skill required to develop this, it is best to use an outside content creator that can function outside of the structure of the build.  That is to say that research and development utilize a different set of tools than those primarily used at ICHRONstudio.  Hiring a local firm or working with a few 1099 off-site workers might have a better workflow.

Props are also responsible for added content on a site or blog. That is to say that they might need to get topics from a client and research them or work with a content writer.

Daily Expectation/Meetings

The Prop is utilized on a project basis and therefore does not have a set Daily Expectation or Meetings. Instead, the Prop is provided deadlines for tasks and must notify the Key if the task cannot be completed by the deadline.