“If you always do what you’ve always done, you’ll always get what you’ve always got.”
SEO, SMM, or PPC: WTF are these?
You are in business to sell services or products and all these acronyms are way to get you in front of your clients. Everyone asks the same question: Which one do I need? We have the answer, but lets find out what we’re working with.
Social Media Marketing
Social Media Marketing is using platforms like linked in and Facebook to get your product or service out there. These platforms have powerful tools that allow us to measure metrics and demographics. Social media might not get you the results you want but it will give you the data you need to move forward.
Pay Per Click
PPC is posting an ad that when it is clicked, will take someone to your landing page. In exchange for the new view you pay a small fee. Google ad words uses a competitive rate where online content creators usually charge a flat rate. This can get expensive if you don’t know what you’re doing.
SEO tries to understand what search engines are looking for and prioritize that on your website. It includes developing links from other sites, structural modifications, and ongoing change and expansion. All to grab Googles attention and make your more likely to show up on the first page.
WHICH ONE IS FOR YOU?
Online presence is a process not an event. Unless you are a multi-million-dollar corporation you won’t have access to data trends amongst your customer base. You will have to dig it up yourself. The easiest way to do that is with tools inside Facebook and Google Ads.
Social media will tell us who is interested, Pay Per Click tools will help us find the words they are searching for and finally, you can configure those key words and content that people are looking for into your pages, The last part is SEO. Focusing on anyone items robs the others of their effectiveness.
EACH ALONE IS NOT ENOUGH. YOU MUST USE ALL THE TOOLS IN THE TOOL BOX.
MEET WITH US NOW TO GET A FREE EVALUATION ON YOUR BUSINESS
Based in Citrus Heights, California, we’re always happy to help the local Sacramento community.
6060 Sunrise Vista Drive
Citrus Heights, CA
Monday – Thursday: 9am-4pm