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“If you always do what you’ve always done, you’ll always get what you’ve always got.”

-Henry Ford

SEO, SMM, or PPC: WTF are these?

You are in business to sell services or products and all these acronyms are way to get you in front of your clients. Everyone asks the same question: Which one do I need?  We have the answer, but lets find out what we’re working with.

 

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Social Media Marketing

Social Media Marketing is using platforms like linked in and Facebook to get your product or service out there. These platforms have powerful tools that allow us to measure metrics and demographics. Social media might not get you the results you want but it will give you the data you need to move forward.

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Pay Per Click

PPC is posting an ad that when it is clicked, will take someone to your landing page. In exchange for the new view you pay a small fee. Google ad words uses a competitive rate where online content creators usually charge a flat rate. This can get expensive if you don’t know what you’re doing.

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SEO

SEO tries to understand what search engines are looking for and prioritize that on your website. It includes developing links from other sites, structural modifications, and ongoing change and expansion. All to grab Googles attention and make your more likely to show up on the first page.

WHICH ONE IS FOR YOU?

Online presence is a process not an event. Unless you are a multi-million-dollar corporation you won’t have access to data trends amongst your customer base. You will have to dig it up yourself. The easiest way to do that is with tools inside Facebook and Google Ads.

Social media will tell us who is interested, Pay Per Click tools will help us find the words they are searching for and finally, you can configure those key words and content that people are looking for into your pages, The last part is SEO. Focusing on anyone items robs the others of their effectiveness. 

EACH ALONE IS NOT ENOUGH. YOU MUST USE ALL THE TOOLS IN THE TOOL BOX.

MEET WITH US NOW TO GET A FREE EVALUATION ON YOUR BUSINESS

Let’s walk through a typical campaign

Stage I

This aligns and connects all your social media via your website.  This stage is helpful to determine who is interested in your products and what pitches are working best. We don’t use an algolrythm or third party services for this. We read, reasearch and reccomend.

We take your message to Facebook and Instagram with a beautiful custom graphic and bring clients back to your site. We may use Facebook ads and boosted posts to develop metrics.

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It’s more than Post and Pray.

There is more than just making a cute post that people like. It matters who is liking it.

In this example you can clearly see an older demographic engaging, however depending on what market the retailer is going for this might mean redirecting towards a younger crowd.

We also look at the data from the site, google analytics, and talking with the client. When we put our stage one campaign together it might look like it’s “Post and  Pray”, but its a methodology that helps us narrow down the best return on your investment.

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Designed to build up

We build ads and use media that is suited to your business. This client needed posters and hangers, combined with social media.  Because this is a specific program it wasn’t well suited to AdWords and so we focused on social media. Spend smart then spend a lot. It doesn’t work as well the other way around!

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What are the next Stages?

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Stage 2

In stage two we expand with the metrics that we learned in the previoius work. We will utilize Adwords and Facebook Instagram ads to dial in new clients and we will aggressively pursue structural SEO and new content creation.

Stage 3

Stage three continues with all the pervious work but now the focus is on where we are placing the ads. This moves out of the PPC, SEO, SMM, world and walks into video, radio, billboards, and magazines. 

Find out what you really need!

Between social media, SEM, SEO, and PPC, you need a team of experts to figure out what will work best for your business.

We’re Local!

Based in Citrus Heights, California, we’re always happy to help the local Sacramento community.

6060 Sunrise Vista Drive
Citrus Heights, CA
Ste #2300

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Monday – Thursday: 9am-4pm

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